MISSION: JSL-TV aims to provide all the communities with access to junior sport.
OUR PLAYING FIELD: We dedicate ourselves to active lifestyles, lifelong friendship through sport and above all, dedication, respect for the opposition and self and honour.
VISION: Sport is the core of our business; our vision is to be the media channel which will inspire all children to become sport and physical activity enthusiasts.
VALUES: JSL-TV represents and employs all the different races and cultures of South Africa. Our shared values will support our operations.